Today Nic shares an unforgettable lesson from her early days in personal development and business—a lesson that shaped her entire approach to setting and achieving goals. Nic’s mentor introduced her to a powerful concept about our brains and how we can use them to reach our goals more effectively. It’s all about understanding the brain’s “goal-getting system”—specifically, the Reticular Activating System, or RAS.
What is the RAS and How Does It Work?
Imagine your brain is wired to filter out the noise and focus on what truly matters. This is the job of the RAS, a part of the brain that selectively brings into focus things aligned with our goals and desires. As Nic explains, her mentor introduced this concept in a simple way. He described the RAS as a “goal-getting system,” helping us filter out distractions and concentrate on what we actually want to achieve. But the key to activating the RAS is setting a clear intention.
Putting the RAS to the Test: Nic’s First Dream Car
Nic recalls her mentor guiding her through a process of visualizing a personal goal, which, at the time, was buying her dream car—a BMW. The process felt unfamiliar, but something magical happened afterward: she started seeing her dream car everywhere! Stopping at a light? There it was. Walking down the street? Another BMW passed by. It wasn’t that everyone suddenly decided to drive a BMW; instead, her RAS was now filtering out other distractions and highlighting her goal. This experience opened Nic’s eyes to the power of intentional focus. What we give intention to, our brain actively brings to our attention.
Why Does This Matter?
Many of us get lost in a cycle of overwhelm, confusion, and distraction, stuck in what feels like an endless “hamster wheel.” With notifications, emails, social media, and constant external demands, it’s no wonder we feel scattered. Nic describes how this clutter prevents our brains from knowing what’s genuinely important, blocking us from seeing the opportunities that align with our goals. If we don’t tell our minds what to focus on, we allow external noise to dictate our attention.
At Women to Wealth, one of the first steps for members is learning how to tune out the distractions and activate their RAS with clear, purpose-driven goals. The shift begins with setting those intentions and defining exactly what you want for your life, whether it’s financial independence, career growth, or personal empowerment. Once your brain understands what’s important, it can finally pay attention to those things, and that’s when the real transformation starts.
Start Focusing Your Mind on What Matters
Nic’s story serves as a reminder that focusing our minds is not just about motivation but also about training our brain to filter the world around us. Here’s how you can start:
- Get Clear on Your Goals: Take the time to reflect on what you want to achieve. Think about your priorities, the values you hold dear, and the life you want to create.
- Visualize with Intention: Like Nic did with her dream car, visualize your goal as vividly as possible. Picture it in your mind until it feels real.
- Embrace the Process: Let your RAS do the work by keeping your goals top of mind. You’ll start noticing opportunities, people, and resources that align with your ambitions.
- Stay Committed: Consistency in your intention will reinforce what your brain considers important. Over time, your focus will sharpen, and you’ll find yourself naturally drawn toward actions and opportunities that support your goals.
Nic’s journey reminds us that while goal-setting may sound like a simple act, it can be a game-changer when we understand how our brain’s goal-getting system works. Activate your RAS, let your brain bring your desires into focus, and witness how your life starts to transform with each step you take toward your goals.
Watch the video to dive deeper into how you can use your RAS to achieve your dreams. And remember—clarity, intention, and consistent focus are the tools that can help you unlock the life you truly deserve.